E208: How to Keep Things Human in a Digital Marketing World (Clarity Creative)
October 29, 2021
In digital marketing, it's so easy to get caught up in automating everything to make your processes more efficient. But does this really benefit your customer?
In digital marketing, it's so easy to get caught up in automating everything to make your processes more efficient. But does this really benefit your customer?
Brad Alexander of Clarity Creative thinks it CAN benefit the customer, but we have to be careful not to remove humanity in the process.
In this episode, you'll learn:
- What we risk by not humanizing your content and processes
- How we can humanize automation
- How to make the right amount of effort to humanize without overwhelming yourself
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