Cat is the Paid Media and Social Media Manager for Inbound Back Office and brings over 13 years of experience in marketing and advertising roles for startups and small businesses, mid-size organizations, and Fortune 500 companies. Her expertise is in strategy and execution for marketing and advertising campaigns with media activations across traditional and digital channels such as audio, display, programmatic, search, and social.
Cat has contributed to award-winning ad campaigns like Goldfish’s “Go for the Handful” and is recognized for achievements across paid media, organic social media, and content marketing campaigns. She has a BA in Comparative literature and a BA in Visual Art from Rutgers University. Cat has worked with top tier marketing agencies across the U.S., serving clients like Home Depot, United Healthcare, Firehouse Subs, Campbell’s, and Dunkin’ Donuts, among others.
She currently resides in Atlanta, GA and remains a Jersey girl at heart. When she’s not working, she’s at a concert or planning her next one.
Skills:
- Paid Media Planning and Strategy
- Paid Media Buying and Execution
- Social Media Management (Organic)
- Content Marketing and Creation (Copywriting)
Column 1 Content