E216: Why You Should Stop Chasing 100% Data Accuracy (Ardent Growth)

We all want to have the most accurate data in order to make the best marketing decisions.

But is that even possible?

Skyler Reeves of Ardent Growth talks about data accuracy and why it may not matter as much as you think!

In this episode you'll learn:

• How to talk to your clients about data accuracy (hint: it's about setting expectations)
• The different ways to use qualitative data vs quantitative data
• How to use your customers to make marketing decisions

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