Ian is an SEO Specialist for Inbound Back Office. He takes pride in helping clients’ websites improve their search ranking, user experience and conversion rate. With experience in both technical SEO and content marketing, nothing makes him happier than seeing a client’s page climb the SERP.
After an early career that included a stint as an Apprentice PGA Professional, Ian got his start in content as a writer for Askmen.com, the world’s largest online men’s portal. After authoring thousands of op-eds, news articles, product guides and sponsored posts (and later, overseeing hundreds more as an editor) he delved into SEO. He’s since driven content marketing and SEO for some of the biggest brands in tech, real estate and the automotive industry.
Living with his wife and two cats in sunny Charleston, South Caroline, Ian likes to take advantage of the weather and get outside whenever possible. A fan of all things sports and fitness, when he’s not lifting weights or running, you’re likely to catch him at a Charleston Riverdogs game, or dining and imbibing at one of Charleston’s acclaimed restaurants. He hopes that this is finally the year his Chicago Bears don’t break his heart.
Skills:
- Keyword research
- Competitive analysis
- SEO and backlink audits
- Content outlines and production